Social Media Size: The Guide On Image and Video

Print this guide on the sizes of your images on social networks

Social media is among the most important pieces of a marketing strategy. Their main advantage is that they act as a kind of cover letter to potential clients: with them, we can explain in a few minutes who we are, what we do, what our competitive advantage is and what our business values are.

The problem is that many entrepreneurs use these platforms carelessly, which can end up affecting the image of the brand. For example, we cannot ignore that each social network has its visual publication standards and that we must consider them if we want to take full advantage of these tools.

Therefore, today we want to share useful information about what is the ideal size of images and videos on the most used social networks in business: Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest.

Facebook Detail

1. Profile Photo: 180 x 180 pixels
2. Cover Photo: 820 x 312 pixels – Displays as 640 x 360 pixels on smartphones
3. Video: Minimum Width 600 pixels
4. Shared Image: 1200 x 630 pixels
5. Shared Link: 1200 x 628 pixels
6. Event Image: 1920 x 1080 pixels
7. Sponsored Ad Image: 1200 x 628 pixels
8. Sponsored Ad Video: resolution 600 x 315 pixels for landscape or 600 x 600 pixels for square – Max file size 4 GB

Twitter Detail

1. Profile Photo: 400 x 400 pixels – Max file size 2 MB
2. Cover Photo: 1500 x 500 pixels – Max file size 5 MB
3. Image Post: 440 x 220 pixels – Max file size 5 MB
4. Website or app card ad: 800 x 418 pixels for landscape, 800 x 800 for square
5. Single and multi-image tweets: Minimum 600 x 335 pixels
6. Videos and Sponsored Video Ads: Max file size 512 MB – Max length 2 min 20 seconds

YouTube Detail

1. Cover Photo: 2560 x 1440 pixels
2. Channel Icon: 800 x 800 pixels
3. Thumbnail: 1280 x 720 pixels

Instagram Detail

1. Profile Image: 110 x 110 pixels
2. Photo Thumbnails: 161 x 161 pixels
3. Photo Posts: 1080 x 1080 pixels
4. Landscape Posts: 1080 x 566 pixels
5. Portrait Posts: 1080 x 1350 pixels
6. Instagram Stories: 1080 x 1920 pixels
7. Landscape Video: Minimum 600 x 315 pixels – Max length 1 minute
8. Square Video: Minimum 600 x 600 pixels – Max length 1 minute
9. Vertical video: Minimum 600 x 750 pixels – Max length 1 minute
10. Videos for Instagram Stories: Minimum resolution is 600 x 1067 pixels – Max length 15 seconds

LinkedIn Detail

1. Profile Photo: 400 x 400 pixels – Max file size 4 MB
2. Company Logo: 300 x 300 pixels
3. Background Photo: 1536 x 768 pixels – Max file size 4 MB
4. Square logo for search: 60 x 60 pixels
5. Shared Image: 1104 x 736 pixels
6. Hero Image: 1128 x 376 pixels – Max file size 2 MB
7. Business Banner Image: 646 x 220 pixels – Max file size 2 MB
8. Sponsored Content (Image & Video): 1200 x 627 pixels – YouTube and Vimeo links are supported for video

Pinterest Detail

1. Profile Image: 165 x 165 pixels
2. Board Display: 222 x 150 pixels
3. Small Thumbnails: 55 x 55 pixels
4. Pins: 236 pixels wide (height is scaled)

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